The Philippines just made a huge splash at one of the biggest tourism fairs in the world! The country generated an incredible PHP637.4 million in potential sales at the Internationale Tourismus-Börse (ITB) Berlin 2025 in Germany from March 4 to 6. This is a massive 30.31% increase compared to last year!
What is ITB Berlin?
ITB Berlin is a super important event where different countries show off their best travel spots, hoping to attract more tourists and travel businesses. This helps boost the tourism industry, bringing in more jobs and income.
What Did the Philippines Showcase?
The Philippines didn’t just talk about its beautiful beaches and islands—it also wowed visitors with live demonstrations of handmade Sagada stoneware pottery. Tourists even got to try making their own pottery!
Most Popular Destinations
These stunning places in the Philippines grabbed the most attention at the fair:
Siargao – Famous for surfing 
Boracay – Known for its white sand beaches Palawan – Home to breathtaking lagoons 
Cebu – A mix of beaches, history, and city life 
Iloilo – Rich in culture and heritage 
Ilocos Sur – A place with Spanish-era charm 
Negros Occidental – Famous for food and history 
What Experts Say
Maria Margarita Montemayor Nograles, the head of the Tourism Promotions Board (TPB), said that people from all over the world were excited to visit the Philippines after seeing what it had to offer. She also praised the hardworking Filipinos in the tourism industry who made this success possible.
A Growing Success!
The Philippines has been joining ITB Berlin since 1985. Sales leads have jumped in recent years:
- 2023: PHP271.5 million
- 2024: PHP489.1 million
- 2025: PHP637.4 million
With all these achievements, more and more travelers will soon be packing their bags to experience the beauty of the Philippines! 
