Batanes, the northernmost gem of the Philippines, is a place like no other—rolling green hills, breathtaking coastlines, and a culture rich in history. But what makes it truly special? The warmth and hospitality of the Ivatan people.
Despite the challenges of high travel costs and limited access, experts believe Batanes has the potential to become a world-class destination—not through mass tourism, but by offering an exclusive, high-value experience similar to Bhutan.
Why Batanes Should Go “Low-Impact, High-Value”
Bhutan follows a unique tourism model—fewer visitors, but a more premium experience. Tourists pay more to visit, but in return, they get an unforgettable journey that respects nature and culture. Travel industry leaders believe this is exactly what Batanes needs to preserve its beauty while benefiting the local community.
“Batanes is even more beautiful than Bhutan,” says Florence Rivera of NAITAS. “Instead of attracting millions of visitors, we should focus on quality over quantity. Tourists who appreciate and respect the place can help sustain its charm for future generations.”
Preserving Batanes’ Magic
Renowned travel influencer Kach Medina Umandap, the first Filipina to visit all 195 UN-recognized countries, believes Batanes’ untouched charm is what makes it unique. “It’s not easy to get here, but that’s the beauty of it. The effort makes it even more worth it.”
Instead of large commercial hotels, Umandap suggests small boutique resorts and homestays where travelers can truly experience Ivatan hospitality.
“Batanes gave me the best first-time experience in the Philippines,” she adds.
A Future-Proof Destination
The Department of Tourism’s Philippines Experience Program recently brought diplomats and travel operators to Batanes, letting them explore the rolling hills, historic villages, and unique traditions of the Ivatans.
Their conclusion? Batanes has what it takes to be a high-value, world-class destination without sacrificing its natural beauty.
The question now is—should Batanes follow Bhutan’s path and remain an exclusive paradise, or open up to mass tourism? What do you think? 
